Content Syndication: Why, When & Where?

Content syndication is a very cut-rated (usually no-cost) way to make your content goes promote. It's much cheaper and quicker than writing a new blog post for a third-party site, either on the same topic or on something completely different.

Six Steps to Writing a Successful White Paper

A white paper is a document that both educates and persuade. It identifies a problem and then offers a solution. It is a marketing tool exclusively used in the Business-to-Business (B2B)marketplace.

White papers are ideal for introducing new products and new technology innovations. They help key decision-makers or influencers reach a decision about implementing a particular solution.

In addition to creating leads and driving sales, they are also a great way to generate awareness about a company and its products and services. Plus, they are a way for a company to build up its credibility within its marketplace and establish itself as a thought leader.

White papers are usually between 5 and 10 pages in length.

As a White Paper Specialist, your objective is to get prospects thinking about the problem and the solution featured in the white paper, and to then introduce one of your client's products or services as the best choice for that solution.

How big is the demand for white papers?

According to a study by B2B magazine and Junta42 Match, about a third of a marketer's budget is spent on custom content and creation — and half of that portion of the budget is spent on white papers.

In the United States alone, there are 240,000 B2B companies with over 50 employees.

I couldn't find the exact figure of how much money is spent on white papers every year, but I think you can see from the above statistics, it's in the billions and billions of dollars.

Why is the demand for white papers so huge?

The simple answer is people use them and they work.

According to a study by Eccolo Media, 84% of businesses find white papers either extremely or moderately influential in their purchasing decisions.

The study also found that 77% of business decision-makers said they read one or more white papers last year.

They also found that white papers are the most viral piece of marketing collateral with 89% saying they pass them along to others. One in three said they shared them with three or more people.

Six steps to writing a successful white paper

When writing a white paper, it's important to back up any claims you make with examples and information from third-party sources. When appropriate, you should include any charts, diagrams, or graphs that will drive home the points you are making.

The following is a breakdown of the six main components of a typical white paper:

1. Identify the problem — the first thing you do is identify the problem your reader is facing.
2. Offer proof that the problem exists — next, you offer proof that the problem exists and highlight the pain that will result if it's left unattended.
3. Talk about any additional problems that may arise — if there are additional problems and issues that the reader should be aware of, mention them here. The bigger and more numerous the problems, the more likely they are to invest in a solution.
4. Talk about the solution — explain how the problem can be fixed. Don't get specific in terms of your client's products and/or services; offer a general solution to the problem.
5. Talk about your client's solution — describe the benefits of it and why it's better than the competition’s solution.
6. Add a call-to-action — you end by telling the reader about the next step you'd like them to take. Maybe it's downloading a demo version of a software package, or calling a toll-free number if they have any questions, or going to a website to look at case studies.

10 Ways to Generate More Leads for Less

Want to have a successful & valuable business? Then you need leads.

There is no sale, no revenues, and no profits without Leads. The post speaks about the different ways to generate a more leads without costs. Before getting the list, there are couples of lead generation rules without that you can be wasting a lot of time and money.

Rule 1: Build your market value for the long term

The first key element for many businesses is generating leads to make a sale. Leads are valuable as they are the people, who indicating the organic interest in your content like your daily post or videos you share or something else; and indirectly in your business whether it's by filling out a form to download an ebook, completing an online survey, or something else. 

But today generating successful & quality leads are more difficult to feed the sale. Others generating plenty of leads that are not good enough & sales team is having trouble to closing them into customer. Or sales team just has no idea where the leads are coming from.

So, initially we have to start off with the lead generation practice that most people not following with the discipline or patience that is real value for your market. 

Rule 2: Keep the Money away from your list

Remember, you build lists NOT to get leads, but to get buyers. You don’t want to be generating just any lead… you want to generating leads that turns into buyers. It’s too easy to build a list of people that just expecting free stuff.

Cast your lead generating net as wide as possible. But as quickly as you can, like on the “thank you” page, make it clear that you’re selling. As long you provide value WHILE you sell, the true potential buyers will stick with you.

Rule 3: Don’t waste your time around for relationships

People buy the things because they want that and they desire for supposed benefits of your product or service. Yes relationship helps but you can’t pay your expenses with your relationships. So ask buyers to buy Fast.

Isn’t that why you’re in business? Don’t make excuses for it. Just sell.

OK, so let’s jump into ways to get you more lead:

  1.   Viral Video Works

The smart way to generate a lead in the today’s marketing world is creating a viral video and posting it to the YouTube channel and your own site. Also you can buy some cheap PPC ads on Google, Facebook by prompting your video. 

As people like to be entertained, make sure your content of video is clearly broadcast. Don’t just trained but Train, Sell & entertain. The leads you’re attracting are going to be buyers.

  2.   Influence Your Actual Resources and Don’t Be Lazy

Social Media is effective & profitable resource for generating leads and spreading ideas. Give your leads the opportunity to spread your message over the social media. You can add the facebook share button, retweet button and any other social media that your market uses to spread things with a single click.

You might pay for ONE lead, but that single lead might very well bring you 10 more.

  3.   Don’t Ignore the Simple Stuff

 

Please make sure you don’t discount simple ways to generate leads that are cheap and or free. For example, do you have an offer in your email signature? If not, get one.

  4.   Don’t Wait to “Butter ’em Up” Just SELL Them

 

Once you’ve influenced a new lead’s ability to spread your message for you (and hopefully create more leads), give them a test. Put an offer (hard or soft) in front of them right away.

Again, you don’t want just a number of lead, you want ones that buy. The more of them that buy, the more leads you’ll be able to afford.

  5.   Free Junk is Getting Harder to Give Away

You could offer just about any “freemium” as bait for people to join your list. Just saying, “Sign-up for my newsletter” could get some results. But the bar is getting higher, so sending your “Top 5 Tips for XX” just doesn’t carry the same weight it used to.

People have too much junk on their hard drives already. So make the “Free” thing you give away something that actually has inherent value. Some suggestions: software your leads can USE, a definitive resource (101 tips for XX) that they will come back to again and again, something that solves a real point of pain for the people you are trying to attract.

In other words, to get more leads, you should be offering them something that is MORE and BETTER than anything they can get elsewhere.

Raise the bar or you will be left out.