Best techniques for B2B Lead Generation

                                   TOP 10 B2B Lead Generation Techniques 

Lead generation is a challenge today even in some of the biggest organizations. The 2014 Global Digital Statistics, Stats & Facts stated that there are 2.5 billion people connected to the internet – a massive figure that shows how large the internet actually is! Having said that,it is vital to have a strategy to imply your views in business so you can work towards it constantly. Some of the best demand generation services in the US have a list of clever plans and procedures to ensure their business never suffers. Furthermore, b2b demand generation industry is such that it is constantly evolving – almost every second day. This aspect is both a challenge and a blessing since it helps companies to constantly keep trying something new, and at the same time also makes sure they get new ideas to the table. The best point, however, is that the techniques help companies to grow not only in terms of lead generation but also as a firm.

Although it is a known fact that a trick that works for one company may not work in the same manner for another one, it is great to take ideas and put them together in a way that they bring out the best outcome for an organization.

Here are some of the best lead generation techniques compiled together:

1.      Use tools to prevent the ‘leaky bucket’ effect: Platforms like lead formly help generate better and more efficient leads. It also ensures you do not leave B2B leads behind while engaged in campaigns.Another vital mention is of the leaky bucket – the concept occurs wherein someone continues to fill water (new traffic) into a bucket as it seems to get empty without fixing the main reason i.e. the leaky bucket (marketing funnel).

2.      Email marketing is evergreen: One of the oldest ways to generate leads; email marketing has never led marketers down. In fact, even today, it proves as one of the most reliable mediums for lead generation. Sending personalized and highly targeted emails are some age-old tricks that are still utilized.

3.      Give your content marketing that extra push: Xerox increased its readership by 300-400%, included an additional 20,000 fresh contacts, scheduled 1,000+ appointments and yes – procured $1.3 billion in revenue, purely by partnering with Forbes and creating a magazine offering business tips to business owners. Appropriate and useful content can help you generate leads silently.

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4.      Social media is very effective when used correctly: While most companies may not see social media as the best tool to generate leads, truth is, it can be an amazing one if one knows how to use it. Recently, companies have churned millions of good leads through social media alone. A good tip here would be to gain deeper knowledge about the functioning of various social media platforms before considering it a tool to grown leads.

5.      CTA’s are your best buds: Getting started in this game with a noticeable CTA is very important. With this point in place, make sure it scrolls with the text and is visible distinctly on the page. Alongside, adding visual signs like pointers and images that direct readers to the CTA button will ensure more leads.

6.      Re-channel great content: It is expected that over a period of time some of your content might get submerged amongst other stuff that you put out to generate B2B leads. It may also happen that your new readers may not have read your old blogs or posts. To bring it into the limelight again, re-channel itself by grouping some of the best received content and portray it yet again.

7.      People love free stuff: Although this is indirectly related to generating lead, offering freebies like webinars, blogs and white papers can earn you recognition as well as come to terms with what your leads like and dislike. With this information, you can move ahead to generate leads for business in a much better manner.

8.      Keep it simple: The most easy lead generation tip is often neglected by companies. One needs to understand that prospects do not have time to go through something complicated or time-consuming. The easier and simpler your offering is, the better will the person understand and more are the chances of getting leads.

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9.      Instruct your sales team: Since your sales team is involved with one-on-one contact with your prospective leads, make sure their b2b telemarketing skills are on-point. The better your team interacts and knows how to talk and convince your to-be leads, the better outcome you receive. Make sure you conduct regular training and keep the updated for best results.

10.  Pay close attention to your SEO: Most companies do next to nothing to build their website in a manner to make its ranking higher. Search Engine Optimization is crucial for obtaining leads for sale. Better search engine ranking, more visibility, and increased traffic not only increases your chances for better leads but also get you better online responses.

To make the best of your B2B appointment setting services tactics, make sure you are always visible and trying something new. Another important point is to stick by a strategy or technique for a good period of time before announcing that it isn’t working for you.

Consistency can lead to some excellent ROI in the long run. Determine your target market right before you take on a campaign and then work towards it. All other important details should also be validated to make sure your strategies work in the most reward-generating way possible.
We at Valasys provide the best B2B Lead Generation Services,Market Research,Content Syndication Services in USA,India.

Tips to Overcome Some of the Most Common Inbound Marketing Challenges to Generate More Traffic and Leads

Generating traffic requires a number of different aspects, all put together and all working in the just the right manner for the website to become a success. Along with this, popularity and time sense are also very important. With the vast amount of resources at our disposal today, reaching our goals has become comparatively easy. Conversely, at the same stage, the evolution has also caused in a lot of international rivalry.

With this enhancement, firms are taking to apply inbound marketing techniques to get additional traffic to websites and grow more leads.  According to HubSpot’s State of Inbound 2016 Report, 74 percent of marketers prioritize converting contacts / leads into customers while 65 percent of marketers say their primary challenge is generating website traffic and leads.

Utilizing inbound marketing strategies also helps firms in ways more than one – it saves costs, gets better responses, assists in the building of brand equity and helps reach new markets with ease.

Here are some of the best inbound marketing practices for generating more traffic and leads –

• Great content, will take you to great heights: Good content will help you get noticed easily. Content and design are two initial aspects that visitors notice and facets that help them judge your company even before talking to you. Clear, understandable and well put up content will draw more visitors to your website and allow room for better visibility.
• Comprehend your current necessities: Learn to understand the kind of traffic you need on your website to help you get noticed. Create a plan base, work on different strategies to meet your targets and finally make efforts to keep your audience engaged and coming back. Visualizing your future requirements also helps in business development.
• Update your end target as needed: Once a plan is structured in the beginning and you start working on the same with dedication, chances are you will be achieving it in the expected amount of time. However, in such cases, it is also vital to keep updating your target as you grow.
• Attract people and convert them to visitors: Ensure you attract the right kind of people and make efforts to convert your potential audience to visitors. Although various different marketing techniques can be used to keep your audience engaged, a good website with plenty of relevant and helpful content and design is a great way to start.
• Measure your ROI: This is a much later stage, however, is very important. Going ahead, one should keep a track of the return on investment (ROI) that is generated to ensure steady progress is happening.

Once carefully structured, these techniques will go a long way to ensure you pave the way to success. However, marketing strategies are also difficult, not convenient to stick to over a long period of time and might take time to show results. However, even after these drawbacks if you continue wholeheartedly, you will surely attain success – lead generation and increase a considerable amount of traffic to the website and ultimately for the company.

Content Syndication: Why, When & Where?

Content syndication is a very cut-rated (usually no-cost) way to make your content goes promote. It's much cheaper and quicker than writing a new blog post for a third-party site, either on the same topic or on something completely different.

Six Steps to Writing a Successful White Paper

A white paper is a document that both educates and persuade. It identifies a problem and then offers a solution. It is a marketing tool exclusively used in the Business-to-Business (B2B)marketplace.

White papers are ideal for introducing new products and new technology innovations. They help key decision-makers or influencers reach a decision about implementing a particular solution.

In addition to creating leads and driving sales, they are also a great way to generate awareness about a company and its products and services. Plus, they are a way for a company to build up its credibility within its marketplace and establish itself as a thought leader.

White papers are usually between 5 and 10 pages in length.

As a White Paper Specialist, your objective is to get prospects thinking about the problem and the solution featured in the white paper, and to then introduce one of your client's products or services as the best choice for that solution.

How big is the demand for white papers?

According to a study by B2B magazine and Junta42 Match, about a third of a marketer's budget is spent on custom content and creation — and half of that portion of the budget is spent on white papers.

In the United States alone, there are 240,000 B2B companies with over 50 employees.

I couldn't find the exact figure of how much money is spent on white papers every year, but I think you can see from the above statistics, it's in the billions and billions of dollars.

Why is the demand for white papers so huge?

The simple answer is people use them and they work.

According to a study by Eccolo Media, 84% of businesses find white papers either extremely or moderately influential in their purchasing decisions.

The study also found that 77% of business decision-makers said they read one or more white papers last year.

They also found that white papers are the most viral piece of marketing collateral with 89% saying they pass them along to others. One in three said they shared them with three or more people.

Six steps to writing a successful white paper

When writing a white paper, it's important to back up any claims you make with examples and information from third-party sources. When appropriate, you should include any charts, diagrams, or graphs that will drive home the points you are making.

The following is a breakdown of the six main components of a typical white paper:

1. Identify the problem — the first thing you do is identify the problem your reader is facing.
2. Offer proof that the problem exists — next, you offer proof that the problem exists and highlight the pain that will result if it's left unattended.
3. Talk about any additional problems that may arise — if there are additional problems and issues that the reader should be aware of, mention them here. The bigger and more numerous the problems, the more likely they are to invest in a solution.
4. Talk about the solution — explain how the problem can be fixed. Don't get specific in terms of your client's products and/or services; offer a general solution to the problem.
5. Talk about your client's solution — describe the benefits of it and why it's better than the competition’s solution.
6. Add a call-to-action — you end by telling the reader about the next step you'd like them to take. Maybe it's downloading a demo version of a software package, or calling a toll-free number if they have any questions, or going to a website to look at case studies.