Want
to have a successful & valuable business? Then you need leads.
There
is no sale, no revenues, and no profits without Leads. The post speaks about
the different ways to generate a more leads without costs. Before getting the
list, there are couples of lead generation rules without that you can be
wasting a lot of time and money.
Rule
1: Build your market value for the long term
The
first key element for many businesses is generating leads to make a sale. Leads
are valuable as they are the people, who indicating the organic interest in
your content like your daily post or videos you share or something else; and
indirectly in your business whether it's by filling out a form to download an
ebook, completing an online survey, or something else.
But
today generating successful & quality leads are more difficult to feed the
sale. Others generating plenty of leads that are not good enough & sales
team is having trouble to closing them into customer. Or sales team just has no
idea where the leads are coming from.
So,
initially we have to start off with the lead generation practice that most
people not following with the discipline or patience that is real value for
your market.
Rule
2: Keep the Money away from your list
Remember,
you build lists NOT to get leads, but to get buyers. You don’t want to be
generating just any lead… you want to generating leads that turns into buyers.
It’s too easy to build a list of people that just expecting free stuff.
Cast
your lead generating net as wide as possible. But as quickly as you can, like
on the “thank you” page, make it clear that you’re selling. As long you provide
value WHILE you sell, the true potential buyers will stick with you.
Rule
3: Don’t waste your time around for relationships
People
buy the things because they want that and they desire for supposed benefits of
your product or service. Yes relationship helps but you can’t pay your expenses
with your relationships. So ask buyers to buy Fast.
Isn’t
that why you’re in business? Don’t make excuses for it. Just sell.
OK,
so let’s jump into ways to get you more lead:
1.
Viral Video Works
The
smart way to generate a lead in the today’s marketing world is creating a viral
video and posting it to the YouTube channel and your own site. Also you can buy
some cheap PPC ads on Google, Facebook by prompting your video.
As
people like to be entertained, make sure your content of video is clearly
broadcast. Don’t just trained but Train, Sell & entertain. The leads you’re
attracting are going to be buyers.
2. Influence Your Actual
Resources and Don’t Be Lazy
Social
Media is effective & profitable resource for generating leads and spreading
ideas. Give your leads the opportunity to spread your message over the social
media. You can add the facebook share button, retweet button and any other
social media that your market uses to spread things with a single click.
You
might pay for ONE lead, but that single lead might very well bring you 10 more.
3.
Don’t Ignore the Simple Stuff
Please
make sure you don’t discount simple ways to generate leads that are cheap and
or free. For example, do you have an offer in your email signature? If not, get
one.
4.
Don’t Wait to “Butter ’em Up” Just SELL Them
Once
you’ve influenced a new lead’s ability to spread your message for you (and
hopefully create more leads), give them a test. Put an offer (hard or soft) in
front of them right away.
Again,
you don’t want just a number of lead, you want ones that buy. The more of them
that buy, the more leads you’ll be able to afford.
5.
Free Junk is Getting Harder to Give Away
You
could offer just about any “freemium” as bait for people to join your list.
Just saying, “Sign-up for my newsletter” could get some results. But the bar is
getting higher, so sending your “Top 5 Tips for XX” just doesn’t carry the same
weight it used to.
People
have too much junk on their hard drives already. So make the “Free” thing you
give away something that actually has inherent value. Some suggestions:
software your leads can USE, a definitive resource (101 tips for XX) that they
will come back to again and again, something that solves a real point of pain
for the people you are trying to attract.
In
other words, to get more leads, you should be offering them something that is
MORE and BETTER than anything they can get elsewhere.
Raise
the bar or you will be left out.
